Multiple Choice
Which of the following statements about the price/value formula is true?
A) The price/value formula is used to deal with product objections.
B) Value within the price/value formula does not change.
C) Price refers to the total package of benefits.
D) Price divided by value equals cost.
E) The buyer is concerned only with price.
Correct Answer:
Verified
Correct Answer:
Verified
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