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    Selling Customers
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    Exam 10: Begin Your Presentation Strategically
  5. Question
    The Way a Salesperson Phrases the Need-Payoff Question When Using
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The Way a Salesperson Phrases the Need-Payoff Question When Using

Question 4

Question 4

Multiple Choice

The way a salesperson phrases the need-payoff question when using the SPIN approach is similar to phrasing in the _____ approach.


A) customer benefit
B) opinion
C) referral
D) curiosity
E) product

Correct Answer:

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