Innovative Installers Innovative Installers Provides a Variety of Services Related to Office

Multiple Choice

Innovative Installers
Innovative Installers provides a variety of services related to office space and relocations including installation services. Innovative Installers is owned and operated by Mierzett Evans and his sister Glenda Heldris. The company uses a variety of marketing methods including a Web site, cold calls, and direct mail. Evans and Heldris believe the company could better communicate with potential customers who may not know of the company's existence.
-When the company uses cold calling to find potential customers,it is basing its methodology on the:

A) Sherman's Law of Referrals.
B) laws of comparative advantage.
C) the iceberg principle.
D) the 80/20 rule.
E) the law of averages.