An Observer May Conclude That the Organizational Culture of Zappos

Multiple Choice

An observer may conclude that the organizational culture of Zappos, an online retailer for shoes and clothing, might be the basis for its competitive advantage. However, reverse social engineering to crack Zappos' code of success might be much more difficult for a company trying to exactly imitate its strategy. Thus, the source of Zappos competitive advantage is said to be

A) socially complex.
B) inexhaustible.
C) non-substitutable.
D) nonambiguous.