During Market Testing,Sensation Cosmetics (SC)realized That the Cosmetics Industry Was

Multiple Choice

During market testing,Sensation Cosmetics (SC) realized that the cosmetics industry was dominated with multiple,well-established brands.These brands mostly sold their products in exclusive outlets and departmental stores.A new entrant like SC would require a different business model to be successful.Thus,SC started selling its products through direct marketing.In this scenario,Sensation Cosmetics accomplished substitution primarily through

A) path dependence.
B) technology transfer.
C) knowledge diffusion.
D) strategic equivalence.