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Beats Electronics Has Been Able to Outperform Audio-Technica,Bose,JBL,Skullcandy,Sennheiser,and Sony in the High-End,premium

Question 110

Multiple Choice

Beats Electronics has been able to outperform Audio-Technica,Bose,JBL,Skullcandy,Sennheiser,and Sony in the high-end,premium headphone market.Which of the following statements accurately explains one of the main reasons for the success of Beat?


A) It produced the highest-quality headphones.
B) It created a perception that owning its products was cool.
C) It emphasized marketing over core competency.
D) It focused on sponsoring future athletic superstars.

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