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Even Though WordPerfect Had a Great Product That Fit Customer

Question 46

Multiple Choice

Even though WordPerfect had a great product that fit customer requirements,it lost critical market share to Word for Windows as it was slow in coming out with its windows-based word processing program.This was probably due to the fact that its


A) expected profit margin was too high.
B) product development cycle time was too long.
C) program was too inferior to the Word program.
D) target market was heterogeneous in nature.

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