Question 1

Explain the value of the stage-gate process of new product development.

Accepted Answer

The answer of Explain the value of the stage-gate process...

Question 2

Pioneer Cleaning Equipment has decided to use Design for Manufacturing (DFM)in designing and developing a new floor buffing machine.This will most likely result in a buffing machine that

Accepted Answer

A)  has more parts, but is faster. 
B)  allows users to make many adjustments. 
C)  eliminates fasteners for buffing pads, and other parts of the machine. 
D)  utilizes more jigs and fixtures.

Question 3

The House of Quality uses a scale from one to ten to evaluate competing products.

Accepted Answer

A) True 
 B)False

Question 4

A lead user for a product will often give you an earlier and more accurate idea of whether a new product will be successful in the marketplace compared to other customers.

Accepted Answer

A) True 
 B)False

Question 5

QFD was developed in Germany.

Accepted Answer

A) True 
 B)False

Question 6

Even though WordPerfect had a great product that fit customer requirements,it lost critical market share to Word for Windows as it was slow in coming out with its windows-based word processing program.This was probably due to the fact that its

Accepted Answer

A)  expected profit margin was too high. 
B)  product development cycle time was too long. 
C)  program was too inferior to the Word program. 
D)  target market was heterogeneous in nature.

Question 7

Paul is an Executive Vice President in a bank.Recently the bank President asked Paul to use his influence to ensure that the online banking project was developed and implemented.Paul is being asked to be a

Accepted Answer

A)  devil's advocate. 
B)  project champion. 
C)  senior vice-president. 
D)  "yes" man.

Question 8

When measuring a company's new product development process performance,it is best to use multiple measures.

Accepted Answer

A) True 
 B)False

Question 9

A firm can benefit from developing "antichampions".

Accepted Answer

A) True 
 B)False

Question 10

Pioneer Cleaning Equipment wants to use The House of Quality in designing and developing a new floor buffing machine.What is the first step that Pioneer should take?

Accepted Answer

A)  Identify customer requirements. 
B)  Determine the relative value or weight of customer requirements. 
C)  Identify engineering attributes that determine the performance of the buffing machine. 
D)  Evaluate competing products to determine how well they meet customer needs.

Exam 11: Managing the New Product Development Process

Explain the value of the stage-gate process of new product development.

Pioneer Cleaning Equipment has decided to use Design for Manufacturing (DFM) in designing and developing a new floor buffing machine.This will most likely result in a buffing machine that

The House of Quality uses a scale from one to ten to evaluate competing products.

A lead user for a product will often give you an earlier and more accurate idea of whether a new product will be successful in the marketplace compared to other customers.

QFD was developed in Germany.

Even though WordPerfect had a great product that fit customer requirements,it lost critical market share to Word for Windows as it was slow in coming out with its windows-based word processing program.This was probably due to the fact that its

Paul is an Executive Vice President in a bank.Recently the bank President asked Paul to use his influence to ensure that the online banking project was developed and implemented.Paul is being asked to be a

When measuring a company's new product development process performance,it is best to use multiple measures.

A firm can benefit from developing "antichampions".

Pioneer Cleaning Equipment wants to use The House of Quality in designing and developing a new floor buffing machine.What is the first step that Pioneer should take?