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    Exam 1: Marketing: Customer Value, satisfaction, relationships, and Experiences
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    Dove Beauty Products Directs the Marketing Program for Its Anti-Aging
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Dove Beauty Products Directs the Marketing Program for Its Anti-Aging

Question 133

Question 133

Multiple Choice

Dove Beauty Products directs the marketing program for its anti-aging skin serum to older individuals using in-store product placement.Dove considers this group of potential customers to be their:


A) focused market.
B) baby-boomer demographic market.
C) desired market.
D) target market.

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