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    Marketing Study Set 4
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    Exam 1: Marketing: Customer Value, satisfaction, relationships, and Experiences
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    How an Individual Organization Directs Its Marketing Activities and Allocates
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How an Individual Organization Directs Its Marketing Activities and Allocates

Question 134

Question 134

Multiple Choice

How an individual organization directs its marketing activities and allocates its resources to benefit its customers is known as:


A) micromarketing.
B) market restructuring.
C) cultural marketing.
D) macromarketing.

Correct Answer:

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