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In the 1960s,Pillsbury Defined Its Mission As,"We Are in the Business

Question 36

Multiple Choice

In the 1960s,Pillsbury defined its mission as,"We are in the business of satisfying needs and wants of customers." This is a brief statement of what has come to be known as the:


A) hard-sell strategy.
B) soft-sell strategy.
C) selling concept.
D) marketing concept.

Correct Answer:

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