Which of the Following Statements Best Distinguishes Between Macromarketing and Micromarketing

Multiple Choice

Which of the following statements best distinguishes between macromarketing and micromarketing?

A) Macromarketing uses a marketing program, and micromarketing does not.
B) Macromarketing is affected by environmental factors, but micromarketing is not.
C) Micromarketing is affected by environmental factors, but macromarketing is not.
D) Macromarketing looks at the flow of an entire nation's goods and services, and micromarketing concerns itself with the marketing activities of a single firm.