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    Marketing Study Set 4
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    Exam 1: Marketing: Customer Value, satisfaction, relationships, and Experiences
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    The View That an Organization Should Discover and Satisfy the Needs
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The View That an Organization Should Discover and Satisfy the Needs

Question 139

Question 139

Multiple Choice

The view that an organization should discover and satisfy the needs of its consumers in a way that also provides for society's well-being is known as


A) Ethics
B) The societal marketing concept
C) Customer relationship management
D) Macromarketing

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