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    Foundations of Marketing Study Set 2
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    Exam 6: Value Through Products and Brands
  5. Question
    The Strength of a Brand's Position in the Marketplace Is
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The Strength of a Brand's Position in the Marketplace Is

Question 104

Question 104

Multiple Choice

The strength of a brand's position in the marketplace is built upon six elements. Which of the following is not an element?


A) Brand heritage
B) Brand domain
C) Brand values
D) Brand loyalty

Correct Answer:

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