Which of the Following Is a Disadvantage of Using a Family

Multiple Choice

Which of the following is a disadvantage of using a family brand name?

A) There is risk is that if one of the brands receives unfavourable publicity or is unsuccessful, the reputation of the whole range of brands can be tarnished
B) Obtaining an effective positioning strategy is much slower than using an individual brand name
C) It is cheaper to use individual brand names, as creating a strong family brand name takes decades to achieve
D) The goodwill attached to the family brand name does not benefit all of the associated brands, and there is a weak association between the varying products