In Organizational Markets, Innovator and Early Adopter Companies Tend to Be

Multiple Choice

In organizational markets, innovator and early adopter companies tend to be which of the following?

A) Larger and more profitable companies if the innovation is costly and have more progressive, better-educated management
B) Smaller and more flexible companies
C) Large companies with highly structured new product development processes
D) Small companies who are in the technology industry, whereby companies have to adopt the latest trend or face the risk of being left with an obsolete technology