Multiple Choice
Linking two or more existing brands from different companies for a joint promotion is known as _______.
A) product-based co-branding
B) parallel co-branding
C) communications co-branding
D) global branding
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q86: According to the BCG matrix, "Stars" are
Q87: Legal protection for a brand name, brand
Q88: Which of the following is an ethical
Q89: Which of the following is a potential
Q90: The product life cycle is which of
Q92: Sellotape has become synonymous with adhesive tape,
Q93: Brands provide consumers with the opportunity for
Q94: Which of the following is a key
Q95: Brand domain is how the brand relates
Q96: The depth of a product line refers