The Product Life Cycle Is Which of the Following

Multiple Choice

The product life cycle is which of the following?

A) A product portfolio model, useful in determining future market share growth and market share
B) A useful tool for conceptualising the changes that may take place during the time that a product is on the market
C) A segmentation tool used to segment the marketplace, highlighting viable segments that are suitable for targeting
D) A market research tool, which analyses the usage of a product during its lifetime (e.g. length of usage, how many people have used the product etc.)