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    Foundations of Marketing Study Set 2
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    Exam 6: Value Through Products and Brands
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    Which of the Following Is a Potential Pitfall of Brand
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Which of the Following Is a Potential Pitfall of Brand

Question 89

Question 89

Multiple Choice

Which of the following is a potential pitfall of brand extensions?


A) Poor sales
B) Dissatisfaction
C) Cannibalization
D) Expense of launch

Correct Answer:

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