True/False
Not all small segments in the marketplace are unprofitable to serve. Advances in production and distribution technologies mean that micro-segments can also be profitable.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q98: Benefit segmentation provides an understanding of which
Q99: Targeting children in advertising and communication is
Q100: A company who develops a single marketing
Q101: The combination of demographic and geographic variables
Q102: To implement the marketing concept and successfully
Q103: When Bang and Olufsen targets its music
Q105: Which of the following is a useful
Q106: A "perceptual map" usually contains how many
Q107: If The Royal Mail develops a single
Q108: Why are "perceptual maps" used?<br>A)To assess how