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    Foundations of Marketing Study Set 2
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    Exam 5: Market Segmentation, Targeting and Positioning
  5. Question
    When Bang and Olufsen Targets Its Music Systems at Up-Market
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When Bang and Olufsen Targets Its Music Systems at Up-Market

Question 103

Question 103

Multiple Choice

When Bang and Olufsen targets its music systems at up-market consumers, which type of target market strategy is it pursuing?


A) Undifferentiated
B) Differentiated
C) Focused
D) Customized

Correct Answer:

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