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    Foundations of Marketing Study Set 2
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    Exam 5: Market Segmentation, Targeting and Positioning
  5. Question
    If the Royal Mail Develops a Single Marketing Mix for the Whole
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If the Royal Mail Develops a Single Marketing Mix for the Whole

Question 107

Question 107

Multiple Choice

If The Royal Mail develops a single marketing mix for the whole market, which of the following target marketing strategies is it pursuing?


A) Undifferentiated marketing
B) Differentiated marketing
C) Customized marketing
D) Focused marketing

Correct Answer:

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