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    Foundations of Marketing Study Set 2
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    Exam 5: Market Segmentation, Targeting and Positioning
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    Which of the Following Is a Useful Tool for Determining
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Which of the Following Is a Useful Tool for Determining

Question 92

Question 92

Multiple Choice

Which of the following is a useful tool for determining the position of a brand in the marketplace?


A) Perceptual map
B) Mind map
C) Promotional map
D) Segmentation map

Correct Answer:

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