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    Foundations of Marketing Study Set 2
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    Exam 5: Market Segmentation, Targeting and Positioning
  5. Question
    BMW Has Been Using the Slogan 'The Ultimate Driving Machine
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BMW Has Been Using the Slogan 'The Ultimate Driving Machine

Question 96

Question 96

Multiple Choice

BMW has been using the slogan 'The ultimate driving machine' for decades to ensure the _____________ of the brand's positioning?


A) clarity
B) consistency
C) credibility
D) competitiveness

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