Multiple Choice
When market segmentation reveals several potential targets, and specific marketing mixes are be developed to appeal to all or some of the segments, this is called which of the following?
A) Differentiated marketing
B) Undifferentiated marketing
C) Customized marketing
D) Focused marketing
Correct Answer:
Verified
Correct Answer:
Verified
Q38: Positioning is concerned with acquirement of optimal
Q39: When a company retains the product but
Q40: Five criteria are considered important when determining
Q41: Which form of segmentation attempts to group
Q42: Social class has the disadvantage of being
Q44: Which of the following statements is true?<br>A)Repositioning
Q45: A "perceptual map" is which of the
Q46: When a company evaluates each segment and
Q47: A single target segment is sometimes called
Q48: Why is market segmentation carried out?<br>A)To break