The Essence of Resource Allocation Is

Multiple Choice

The essence of resource allocation is:

A) Company resources are allocated effectively in the strategic marketing process by converting marketing actions into marketing information.
B) Individual management tools and techniques that a firm chooses to use are less important than flawless execution of the ones it does use.
C) Sometimes you have to break the rules to spend every dollar in a budget.
D) Put incremental resources where the incremental returns are greatest over the foreseeable future.
E) Individual management tools and techniques have no direct relationship to superior business performance in the companies.