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    Exam 22: Pulling It All Together: the Strategic Marketing Process
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    Porter's Four Generic Business Strategies Are Differentiation, Cost Focus, __________
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Porter's Four Generic Business Strategies Are Differentiation, Cost Focus, __________

Question 88

Question 88

Multiple Choice

Porter's four generic business strategies are differentiation, cost focus, __________, and cost leadership.


A) exclusivity
B) differentiation focus
C) quality focus
D) geographic span
E) service leadership

Correct Answer:

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