A National Retail Store Has Leveraged Its Store, Website, and Catalog

Multiple Choice

A national retail store has leveraged its store, website, and catalog channels. The marketing director has calculated that a store customer who shops in all three channels-store, catalog, and website-spends four to eight times as much as a customer who shops in only one channel. The store is likely following __________ strategy.

A) a dual distribution
B) a market penetration
C) a cross-functional
D) an interlocking marketing
E) a multichannel marketing