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When Microsoft's Hotmail Included the Tagline, "Get Your Private, Free

Question 250

Multiple Choice

When Microsoft's Hotmail included the tagline, "Get Your Private, Free Email from MSN Hotmail" on each of the millions of e-mails it processed daily, it was using


A) opt-out marketing.
B) viral marketing.
C) customerization.
D) niche marketing.
E) buzz marketing.

Correct Answer:

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