Hyundai Motor America Reports That 80 Percent of the People

Multiple Choice

Hyundai Motor America reports that 80 percent of the people visiting a Hyundai store first visited the brand's website (www.hyundaiusa.com) and 70 percent of Hyundai leads come from its website. Hyundai uses this strategy because promotional sites are

A) by far the cheapest means for Hyundai to reach potential customers.
B) much better than transactional sites at generating sales at Hyundai.
C) also transactional sites for Hyundai.
D) effective in generating interest in and trial of Hyundai's products.
E) suitable intermediary channels for Hyundai.