Brand Managers Can Strategically Use Twitter to Do All of the Following

Multiple Choice

Brand managers can strategically use Twitter to do all of the following except

A) respond to user criticisms about a brand through "re-tweets" to develop more satisfied customers.
B) generate brand buzz by developing an official Twitter profile.
C) tweet on topics that provide information of value to their customers.
D) operate promotions in real time.
E) use paid ads and sponsored stories to generate new customers for its advertisers.