The Three Guidelines on Marketing and Promoting a Brand Using

Multiple Choice

The three guidelines on marketing and promoting a brand using YouTube are: (1) __________; (2) create a branded channel rich in keywords to improve the odds of the video showing up in user searches; and (3) target viewers by using YouTube's insights and analytics research to reveal the number of views, the number of visits to your website, and what keywords are driving user visits.

A) use an expert to inform the audience about product features and benefits
B) tie the product to a current political or news event
C) include humorous content to attract as many viewers as possible
D) exploit visual aspects of your message, perhaps sacrificing product messages to tell a more entertaining story
E) limit the video to one minute or less, the same as a TV or radio ad time limit