Multiple Choice
Leading up to Super Bowl weekend, Doritos sponsors "Crash the Super Bowl," asking people to create their own 30-second ad about Doritos. A panel of judges then selects the finalists, posts the submissions on the Doritos Facebook page, and opens up voting by the public. Which type of sales promotion is Doritos using?
A) a deal
B) a contest
C) a premium
D) a rebate
E) a sample
Correct Answer:
Verified
Correct Answer:
Verified
Q10: The three approaches to setting advertising schedules
Q44: When the Campbell Soup Co. introduced its
Q45: All of the following statements are true
Q50: Virgin Mobile, a mobile communications service provider,
Q52: One of the disadvantages associated with radio
Q104: Showing ad copy to a panel of
Q173: A flighting schedule combined with a steady
Q187: Trade promotions are<br>A) promotions where charitable contributions
Q200: To help advertisers place ads based on
Q220: Differentiate among full-service advertising agencies, limited-service advertising