TransWave International Is a Small Company That Has Developed a System

Multiple Choice

TransWave International is a small company that has developed a system that uses the Internet and patented electronic sensors as an early-warning device for pipeline leaks. Pipeline safety is becoming a big issue in the United States as more natural gas lines are being laid near population centers. The timing is right for this company to be extremely successful, but it must use __________ advertising so oil companies will know of its product's existence.

A) reminder
B) competitive
C) pioneering
D) institutional
E) objective