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An Ad for Allegra Allergy Medicine Highlights the Competitive Advantage

Question 118

Multiple Choice

An ad for Allegra allergy medicine highlights the competitive advantage of Allegra over its primary competitors Benadryl, Tylenol, and Chlor-Trimeton. This is ad is an example of __________ advertising.


A) reinforcement
B) persuasive
C) comparative
D) informative
E) reminder

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