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    Marketing Study Set 5
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    Exam 18: Advertising Sales Promotion and Public Relations
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    When Bebe, a Contemporary Women's Clothing Store, Uses Seductive Imagery
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When Bebe, a Contemporary Women's Clothing Store, Uses Seductive Imagery

Question 3

Question 3

Multiple Choice

When Bebe, a contemporary women's clothing store, uses seductive imagery in its advertising, it is using which type of advertising appeal?


A) reminder
B) fear
C) sex
D) guilt
E) self-esteem

Correct Answer:

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