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Three Common Trade-Oriented Sales Approaches Are Targeted Uniquely to Wholesalers

Question 5

Multiple Choice

Three common trade-oriented sales approaches are targeted uniquely to wholesalers, retailers, and distributors: (1) allowances and discounts, (2) __________, and (3) training of distributor's sales forces.


A) reminder advertising
B) cooperative advertising
C) pioneering advertising
D) competitive advertising
E) comparative advertising

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