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All of the Following Are Shortcomings of Advertising Except

Question 208

Multiple Choice

All of the following are shortcomings of advertising except


A) compensating actors is very expensive.
B) shooting commercials in several locations for global campaigns has increased.
C) replacing actors with computer-generated animation is ineffective since they are better able to translate a copywriter's message into ads with a fear, sex, or humorous appeal.
D) designing quality artwork, layout, and production for advertisements is time consuming.
E) translating the copywriter's ideas into an actual advertisement is a complex process.

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