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    Exam 18: Advertising Sales Promotion and Public Relations
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    Short-Term Price Reductions Commonly Used to Increase Trial Among Potential
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Short-Term Price Reductions Commonly Used to Increase Trial Among Potential

Question 204

Question 204

Multiple Choice

Short-term price reductions commonly used to increase trial among potential customers or to retaliate against a competitor's actions are referred to as a


A) coupon.
B) deal.
C) sample.
D) premium.
E) product placement.

Correct Answer:

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