One Advantage of Using the Internet as an Advertising Medium

Multiple Choice

One advantage of using the Internet as an advertising medium is

A) there is no need to segment markets.
B) messages are automatically translated into multiple languages.
C) Internet advertising can use rich media to create interactive ads.
D) there are no real costs except computers used for initial encoding.
E) online ads almost always result in a "click," an action that leads to the purchasing of a product.