Trade Promotions Are

Multiple Choice

Trade promotions are

A) promotions where charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products.
B) methods used to get a nonpersonal, indirectly paid presentation of a company's products.
C) advertisements that show actual consumers using the product in a barter or countertrade situation.
D) sales tools used to support a company's advertising and personal selling directed to wholesalers, distributors, or retailers.
E) sales promotions that are directed to ultimate consumers and are used to support advertising and personal selling.