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    Marketing Study Set 5
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    Exam 17: Integrated Marketing Communications and Direct Marketing
  5. Question
    The __________ Can Be Used to Inform Prospective Buyers About
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The __________ Can Be Used to Inform Prospective Buyers About

Question 92

Question 92

Multiple Choice

The __________ can be used to inform prospective buyers about the benefits of the product.


A) promotional mix
B) promotion channel
C) communication channel
D) marketing mix
E) media mix

Correct Answer:

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