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    Marketing Study Set 5
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    Exam 17: Integrated Marketing Communications and Direct Marketing
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    The Result of an Offer Designed to Generate Interest in a Product
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The Result of an Offer Designed to Generate Interest in a Product

Question 94

Question 94

Multiple Choice

The result of an offer designed to generate interest in a product or service and a request for additional information is referred to as


A) direct orders.
B) lead generation.
C) traffic generation.
D) indirect orders.
E) prospecting.

Correct Answer:

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