The Promotional Mix Can Be Used to (1) Inform Prospective

Multiple Choice

The promotional mix can be used to (1) inform prospective buyers about the benefits of the product, (2) __________, and (3) remind them later about the benefits they enjoyed by using the product.

A) explain how to use the product
B) persuade them to try it
C) inform customers of complementary offerings
D) inform customers of pricing changes
E) lure customers away from competitors' products