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    Exam 17: Integrated Marketing Communications and Direct Marketing
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    All of the Following Are Tools Used by a Firm's
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All of the Following Are Tools Used by a Firm's

Question 33

Question 33

Multiple Choice

All of the following are tools used by a firm's public relations department except


A) annual reports.
B) pretesting.
C) lobbying efforts.
D) press conferences.
E) image management.

Correct Answer:

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