Channels Are Typically Designed to Satisfy One or More of Four

Multiple Choice

Channels are typically designed to satisfy one or more of four consumer buying requirements. When a membership book club allows its members to use the Internet to notify the company that they want to receive the next month's issue, the book club is appealing to which buyer requirement?

A) information
B) convenience
C) variety
D) pre- or post-sale services
E) adaptability