Multiple Choice
Neiman Marcus is a retailer with which many small manufacturers would like to be associated. A product placement in Neiman Marcus will increase the prestige of a smaller brand. The source of Neiman Marcus' power is its
A) economic influence.
B) expertise.
C) identification with a particular channel member.
D) legitimate rights through contracts.
E) longevity as an upscale retailer.
Correct Answer:
Verified
Correct Answer:
Verified
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