Developing, Pricing, Promoting, and Delivering Services Is Challenging Because the Quality

Multiple Choice

Developing, pricing, promoting, and delivering services is challenging because the quality of the service is often inconsistent. Organizations attempt to reduce this inconsistency by

A) paying higher incentives to employees to encourage satisfactory performance.
B) reducing incentives available to employees because of poor performance.
C) reducing the customer contact points in the service delivery process.
D) providing standardization and training.
E) exercising better hiring practices.