One of the Primary Differences Between Tangible Goods and Services

Multiple Choice

One of the primary differences between tangible goods and services involves a consumer's ability to make prepurchase evaluations. For example, consumers can easily evaluate shoes, jewelry, and skis before making a purchase. On the other hand, consumers can evaluate services such as restaurants, ski instructors, and tanning salons only during or after their purchase. Indeed, tangible products have __________ properties, whereas services have __________ properties.

A) consistent; inconsistent
B) search; experience
C) inconsistent; consistent
D) experience; search
E) gap; encounter