Multiple Choice
Relationship marketing provides several benefits for service customers, including: (1) __________, (2) customized service delivery, (3) reduced stress due to a repetitive purchase process, and (4) an absence of switching costs.
A) the continuity of a single provider
B) no need for comparison shopping
C) discounted switching costs
D) implied warranties
E) strict government quality performance guidelines
Correct Answer:
Verified
Correct Answer:
Verified
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